Sign-age Whine-age

I think the person who came up with 'click it or ticket' really had something. It's catchy and to the point. Not that it makes me put my seatbelt on... but I'm sure people less stubborn/lazy than myself have been swayed by the existence of this sign on the side of the road.

Obviously, this creative mind was on vacation when the deadline for the litter campaign came around. 'Litter and it will hurt.' ... whuh? Wth? It will hurt? Is that supposed to imply physical harm? Images of a sign uprooting itself and whacking people upside the head come to mind. A firing squad aiming at a line-up of civilians shouting and pleading, "It was only an apple core! It's biodegradable!"